Email Marketing 101: Subject Lines, Consistency, and Sample Script

06-10-2015 07:01 AM

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Email marketing is consistently ranked as one of the most effective and easiest forms of online marketing by marketing professionals. Social media is an effective way to reach new people and have passive touch points with current fans but your online marketing strategy should, as Hanzel would say, go one deeper. After you've collected your fans emails the next step is to actually reach out to fans. How often should you send emails, what should the subject line be, and what do you say? Today, David King, founder of Receiver, is going to answer these questions.